Tuesday, June 25, 2019 – You don’t always need to wear your game face when you are hurting, even during a business transaction. It doesn’t matter whether you’re receiving or delivering goods and services, it’s often wise to take your emotions out of the equation. However, there’s no doubt that commerce is also about how you negotiate relationships as much as the details of a financial deal. The cost of pretending is steeper and weakens any potential for future growth. Honesty is the best policy.